If you’re in marketing or brand management, you probably know Tom Fishburne as the business cartoonist behind the popular Marketoonist series (read by 100,000 people each week), the author of This One Time at Brand Camp, and a communications consultant to companies like General Mills and the Wall Street Journal.
This month, I interviewed Tom from his Marketoon Studios office near San Francisco. As someone who loves both marketing and dry humor, I especially enjoyed hearing Tom’s perspective on:
- How doing what his coworkers called “career suicide” actually helped at work,
- Why the Dollar Shave Club has become so popular,
- Why anti-social brands can’t just start using social media,
- Why Don Draper isn’t calling the shots on branding any more, [Read more…] about Marketing interview: Cartoonist Tom Fishburne on niche marketing, career goals, and raving fans