Whether you’re in marketing, design, or business in general, it’s important to take time to think about new things — but it can be hard to get out of your day-to-day routine. You should go to a free Orangutan Swing event organized by Durham creative duo Akira Morita and Dipika Kohli. The regular “salon” is like “improv for ideas.”
At the “media and message” event yesterday, I loved hearing and sharing ideas with people from outside my usual bubble — participants included people in marketing, design, architecture, art, and more.
To me, the biggest themes were Tools (and Change), History (and the Future), and Communications. Below, I’ve shared comments that resonated most for me — what stands out to you?
Marketing Theme 1 — Tools (and Change)
1) On needing the right tools: We’re smarter than the tools we have. We need tools that can keep up with our creativity.
2) Computerization vs. doing things by hand: Although AutoCAD is computerized drafting software, it still uses the language of architects and engineers drawing by hand. To use the software fully, you really need to learn to draw first.
3) On the nature of change: When we switched from typewriters to computers, we had the opportunity to replace the circa 1870s QWERTY keyboard, but we didn’t because there was such a huge installed base. Change isn’t just flipping a switch. [Read more…] about Why you should be sharing and learning at Orangutan Swing “improv for ideas” events