A marketing friend jumped from job to job in his 20s and 30s, staying no more than 2 years at each Fortune 500 company before racking up a big win and moving to the next opportunity. But 10 years into his career, he was surprised to find that no one would hire him as a Chief Marketing Officer (CMO), because he hadn’t stayed anywhere very long.
Today’s CMOs and Top Marketing Executives
At the Triangle AMA’s annual CMO Panel, I was struck by how many CMO’s and other top marketing executives had stayed at one company for 10+ years. And four of the five panelists had MBA’s or other graduate training.
When it comes to hiring their Chief Marketing Officer, it sounds like big companies want someone with a linear career trajectory, including a same-company track record.
Among Job-Hopping Gen Y, Who Will Be Tomorrow’s CMOs?
Yet journalists keep reporting how members of Generation Y (born circa 1980 to 1995) keep changing careers, much less single jobs or companies. And they often value work/life balance over chasing the crazy-workload golden ring that is a C-level position at a large corporation.
That got me wondering. When the next generation of business leaders isn’t following a linear career trajectory — who will be the CMO’s in 2031?
What about the friend whose varied job experience made him non-hireable as a CMO? He started his own advertising agency seven years ago. I’m guessing the same companies that wouldn’t hire him as a CMO now hire his agency.