Before they veered into “get-rich-quick” schlockiness, I attended several Learning Annex classes in New York. Adult ed topics ranged from a real estate workshop to a talk by SoBe drink founder John Bello (who surveyed the audience about who drank Red Bull and then said, “Congratulations — you just paid twice as much for half a can of Mountain Dew!”).
But the best-marketed class on their schedule — which I didn’t take — was called “How to Marry a Millionare.” Its tagline was, “The Rich Are Going to Marry Someone… Why Not You?”
Now, I’m not going to endorse being a gold digger. But it’s smart marketing — their promo instantly connects with the target demographic.
When a friend was a college freshman, her mother advised her to “go jogging by the law school.” If that’s your priority in life, well… where there’s a will, there’s a way.
What’s your favorite tagline?
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