I got a Millionaire Next Door surprise when I picked up my dry cleaning in New Jersey a few years ago. Waiting in line to pay $1.79 per shirt, I noticed an unexpected envelope on the counter. The return address had a “Milliman” logo.
That wouldn’t mean anything to most people, but from my job at the mutual fund, I knew Milliman is an investment consulting firm for institutional investors and high net worth (HNW) clients. Apparently, my dry cleaner was worth several million dollars.
You wouldn’t expect the dry cleaner in a strip mall in a blue-collar New Jersey town to be a multi-millionaire, but it goes to show that you can’t always assume about your target market. Have you found any of your customers in an unexpected place?
Image credit: Milliman.com