Project Portfolio: Marketing Case Studies

I’ve helped business and non-profit clients in many industries — technology, tourism, financial services, and more. The common denominators have been my focus on using marketing to get results and providing responsive client service to keep you in the loop.

This portfolio includes selected projects where I served as the project manager, account manager, marketing strategist, sales analyst, copywriter, and/or business consultant. Click each one to see more, including case studies and client testimonials.

Project Management for Custom Website Development

• Launched an attractive, easy-to-update, 750-page website to connect a $10 million YMCA summer camp with prospects, customers, and alumni (Camp Sea Gull and Camp Seafarer case study)
• Built a central blog aggregator website to share a national client’s thought leadership and industry expertise (CTQ transformED case study)

Email Marketing Campaign Strategy and Copywriting

• Used e-commerce and email marketing to drive event sales at tourist railroad, increasing profits by 38% (Whippany Railway Museum case study)
• Created email marketing campaign and consistent online marketing program to connect tourism client with new market segments, consistently netting 33%+ email open rates (Washington DCNRHS case study)

Business Analysis and Customer Retention Strategy

• Recommended decisive $700,000 action after determining that 60% of a client’s customers were unprofitable (case study from confidential client)
• Identified client’s at-risk customers before they closed their accounts, creating an opportunity to save $150 million in assets (case study from confidential client)

Sales Automation and Lead-Generation

• Set up an automated call center to connect a client’s computer-phobic customers to the box office nearest them, handling 1,100+ sales calls in 10 weeks and contributing to sold-out events in spite of the recession (SantaTrain.net and EasterBunnyTrain.com case study)

Industry Research

• Conducted deadline-driven, buy-sell investment research on 400+ companies for $1.3 billion mutual fund, rapidly analyzing business models as they matched or conflicted with the fund’s social and environmental standards (Domini Social Investments case study)

Next Steps: How Can I Help You?

Want results like this for your own company or non-profit? Please share what’s giving you a headache – I’d love to help you make your marketing problems go away.

While I’m not a match for everyone, I’m glad to evaluate your problem and let you know if hiring me would be a good fit, or else I’ll refer you to a better match.