TransformED Website and Brand for CTQ

Project Case Study: transformED Website and Brand

Client: Center for Teaching Quality (CTQ)

Where: Carrboro, NC

Challenge: A national non-profit dedicated to education reform wanted to share its members’ thought-leadership content, but its dozen teacher-bloggers were spread across the country on different third-party technology platforms.

Solution: Created aggregator site that seamlessly merges 12 targeted RSS feeds and on-site blogging. Also created logo for CTQ’s new “transformED” brand.

Result: Client has new site that will help it build its reputation as a thought leader in the field of education reform. The site automatically pulls in new content throughout the day, while requiring minimal day-to-day IT admin overhead from CTQ’s headquarters staff.

My Role: I managed the web development and transformED logo design project from start to finish, as liaison between client contact, graphic designers, and Drupal web developers.

When: 2011

Client Testimonial:

“Karl, as Director of Client Services at Coalmarch Productions has been an integral part to the accomplishments and success of many items deployed on my organization’s websites. He is extremely knowledgeable, very professional, helpful, and overall just great to work with. Along with the great team at Coalmarch, Karl has assisted me in bringing many ideas to fruition, making it possible for the organization to obtain success in collecting data and launching products. I really appreciate the time and dedication he has put into helping me and my organization with our websites. Thanks Karl! ”

–Tim Wilson, Online Communications/IT Manager (via LinkedIn)

Project URL: http://transformed.teachingquality.org/

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