Summer Camp Website for the YMCA

Project Case Study: Camps Sea Gull and Seafarer Website

Client: YMCA of the Triangle (NC)

Where: Raleigh, NC and Pamlico County, NC

Client Testimonial:

“Karl, as Director of Client Services at Coalmarch Productions, worked closely with me and our parent organization, the YMCA of the Triangle, Inc., from the inception of my website dreams through the staging process and finally to the much-anticipated launch of our site.

Our needs and vision changed constantly throughout the development process and Karl and his team at Coalmarch quickly adjusted quickly and efficiently (keeping our budget in mind). Karl’s dedication to his client’s needs are exceptional and his customer service is outstanding. For me, the days surrounding our launch were extremely stressful and tense … Karl went above and beyond to ease my nerves (which I personally appreciate!). We entered a support retainer with Karl and his team post-launch and I am continually impressed with his quick response and ability to, yet again, turn my vision into a reality. Check out the site that Karl and his team worked so diligently to develop:www.SeaGull-Seafarer.org!”

–Mary Catherine Benson, Marketing Coordinator (via LinkedIn)

Challenge: The two YMCA summer camps on the North Carolina coast (Camp Sea Gull for boys and Camp Seafarer for girls) have served thousands of campers over the past 50 years, but the old website was hard to update and didn’t match what the client’s discerning customers expected.

Solution: Architected and built site in Drupal CMS at Coalmarch Productions based on graphic design by R+M Agency, with live social media feeds, rich graphics, and content targeting client’s primary stakeholder segments.

Result: Within a few months, “page views, visits and average time on the site have almost doubled“ on a year-to-year basis. Client has search-engine-friendly website that’s easy for on-site staff to update on a day-to-day basis, and that’s easy for the corporate marketing staff to manage against overall marketing objectives. Created sales lead-gen form and updated Google Analytics to track new site’s effectiveness.

My Role: I managed the website project from development to post-launch, as liaison between client contacts, third-party designers, internal front-end developers, and development team.

When: 2010-2011

Project URL: http://www.seagull-seafarer.org/

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