Marketing guru Seth Godin created concepts like permission marketing, ideaviruses, and Purple Cows. He’s also a gifted self-marketer. I’ve been a fan of Seth’s work for over a decade. I did a mini-interview with Seth via email last week.
Since I’m sure he gets the same questions over and over again, I thought, What I can I do that’s unique? So I asked Seth, “What are your answers to three questions you’ve never been asked?” Here are his answers — and his questions.
Is there any truth to the rumors about Queen Latifah?
What’s the single best way to get a great job in marketing?
Don’t. Marketing, unlike just about any other job, is something you can do by yourself. You can instantly start selling on eBay or writing a blog or inventing products or doing ads for non profits. So do these things. Do them a lot. If you get great at it, you’ll discover jobs find you. (Tweet this!)
Is marketing a right or a responsibility?
There’s no question about it: it’s a responsibility. If you’re going to use our airwaves, take away my peace and quiet, transport stuff all over the world, and engage in transactions that change people, sometimes forever, you better stop treating it like something you have a right to do, something that’s there for you to take. No, I think it’s a responsibility, which means you’re responsible for whatever impact you cause. (Tweet this!)
There you have it — celebrity news, marketing career advice, and corporate social responsibility in 155 words. Thanks, Seth!
Analytical marketer Karl Sakas uses creative systems to help clients quickly find new ways to make more money. This is the 13th in his regular series of interviews with marketing experts and business leaders.