To kill time one summer while I was home from college, a friend and I visited the NRA museum. Northern Virginia isn’t exactly a hotbed of gun ownership, but it’s conveniently close to D.C. for lobbying purposes. We enjoyed the National Firearms Museum, but the most memorable thing was the guestbook at the entrance.
A family from Ohio had visited the day before. In the comments section, they wrote, “Our 6 year old loved the museum — she’s already a Lifetime Member!”
Regardless of ideology, I’m not sure parents should be buying a six-year old a $1,000 lifetime membership in anything…but imagine if people cared enough about your company or nonprofit to do that.
What would it take to make people want to buy a Lifetime Membership in your brand?