If you’re in marketing or advertising, you may know David Baldwin as:
- co-founder of Baldwin&, AdAge‘s Small Agency of the Year,
- a long-time McKinney veteran, or
- producer of the Emmy-winning movie Art & Copy.
Earlier this month, I interviewed David at Baldwin&’s office in Raleigh, NC. As someone who loves studying how marketing agencies work, I especially enjoyed hearing David’s perspective on:
- why creative firms need great offices to do great work
- why his approach is “we need it great; we don’t need it ‘by Tuesday‘”
- how it’s easy to say “No” to clients that don’t fit the agency
- why entrepreneurs should be “walking around as if“
My questions and David’s answers follow, in what also happens to be my 18th interview and 150th blog post at KarlSakas.com.
KARL SAKAS: Every advertising and marketing agency is different in its own way, but to prospective clients, agencies are often indistinguishable. How can agencies distinguish themselves in a meaningful way?
DAVID BALDWIN: You’re getting to one of the fundamental points in this industry. Everyone says they’re different and no one is. At the end of the day, we all produce ideas that produce some kind of result. Some agencies have a trademarked process and some agencies have their philosophy for what they do. But honestly, I don’t think there’s a difference between many of them, other than the output of their work. The way we look at it is the output of their work. [Read more…] about Marketing interview: David Baldwin of Baldwin& in Raleigh, AdAge’s top small agency in the country