Marketer and world traveler Allison Najman is active in the Raleigh-Durham, NC marketing and social media community. In fact, she’s the first person I met “in real life” from Twitter. Allison recently shared:
- why today’s B2B marketing requires the same principles as B2C marketing
- the marketing career benefits of reading pop culture publications like Entertainment Weekly
- the pros and cons of doing marketing in three types of roles: client-side, agency, and independent consulting
I interviewed her last month in person and via email. For more insights, follow Allison on Twitter, read her articles on the Capstrat blog, and ask for a copy of her terrific travel tips presentation.
Allison Najman, MBA
B2B = B2C, and the Blurring Between Work and Life
Allison has an unusual view on business-to-business versus business-to-consumer marketing. I asked her to elaborate. She explained: