As you’ve probably seen, Gmail’s new tabbed inbox now automatically flags email newsletters (including marketing promos) in the “Promotions” tab. That is, your marketing emails (and your clients’ marketing emails) are no longer going directly into readers’ inboxes.
My take? Stop complaining. It won’t do anything and it just wastes your time and energy.
Your email newsletter is a promotion. Think about it for a moment.
Take off your marketer hat and think like a customer. If one of your competitors had emailed you the exact same message you sent out this week, would you think of their message as a promotion? I bet you would. [Read more…] about Email marketers, stop complaining about getting filtered to the new Gmail inbox’s “Promotions” tab