Career advisor Laurie Ruettimann created a popular career advice blog and recently launched a new startup. She’s also a hilarious speaker. Laurie describes herself as “a failed Human Resources professional and a crazy cat lady.” She recently shared:
- why not everyone should become an entrepreneur,
- when it might be a good idea to sleep in the parking lot at work, and
- how she was “raised by modern-day Amazons” in Chicago.
I interviewed her last month via phone and email. For more insights, follow Laurie on Twitter, sign up for an upcoming career webinar, or visit New Media Services LLC, her career & HR media consulting company.
Personal Branding: Substance over Style
Laurie has — perhaps inadvertently — become an expert in personal branding, but she’s critical of a lot of the personal branding advice that’s out there. I asked her to elaborate. She shared: