If you’re a membership association or other non-profit, how do you get young professionals to join and participate? I had two separate conversations about this topic today — how can mission-based organizations recruit younger members as membership numbers (and revenues) decline? Read on for seven ideas.
Trend: Young People Aren’t Joining Professional Associations or Going to High-Culture Events Like Before
Young professionals today are less likely to join trade associations than their parents, but this recruiting problem isn’t unique to member associations. At the Whippany Railway Museum, I was one of the youngest volunteers, and I was the youngest board member by 20+ years. Within the arts (ballet, symphonies, opera, and art museums), donors typically skew older.
Brainstorming: 7 Marketing Ideas to Help Carolina Ballet Engage Young Professionals
After work today, I met with my friend Ashley to help her brainstorm ideas as she drafts a marketing proposal to get young professionals coming to Carolina Ballet. The 15-year old non-profit organization — based here in Raleigh, NC — tried a young professionals program before, but it didn’t perform as expected (no pun intended).
I bet you can think of even more ideas — here are seven we came up with in just an hour over coffee at Cup-a-Joe.
1) Recruit a core group of volunteers to kickstart the process. As I mentioned, Ashley shouldn’t have to do all the work herself. I’m one of nine board members for Refresh the Triangle. If I were to resign, move, or get hit by a bus, things can keep moving — there’s built-in continuity.
Boards can become too big, but at least initially, more people usually means less burnout. Get those enthusiastic pioneers and they’ll help recruit more people to make things happen. [Read more…] about Marketing challenge: How can member associations and other non-profits reach young professionals?