Thanks to the New York Times, I just discovered a new marketing label. I am a “renter by choice” — someone who can afford to buy a house but who chooses not to.
New Marketing Demographic: Renter by Choice
After selling my high-maintenance 1930 house in New Jersey, I’m happily renting a low-maintenance place in North Carolina. I could buy again, but I just don’t see the appeal right now. I’ve run the numbers — even buying a smallish townhouse in Raleigh would double my monthly housing expense, with minimal tax benefits compared to the IRS’ standard deduction.
Higher monthly payments? Uncertain financial payoff? Yardwork? No thanks!
And it sounds like I’m not the only one. [Read more…] about Renters by choice: A new marketing trend?