Marketing director and roller derby skater Donna Natosi (also known as Lillian Axe, right) leads a marketing team of 20 people to engage roller derby fans and promote the Carolina Rollergirls. In my 2010 interview with her, Axe recently shared:
- How she manages a small army of volunteer marketers to attract and engage fans
- How the Carolina Rollergirls league uses a mix of social media and public appearances to promote events
- How there’s no such thing as a typical roller derby fan in the Triangle
I interviewed Donna/Axe via phone and email in November 2010. For more, follow the Carolina Rollergirls on Twitter, read the CRG blog, and go to the next roller derby bout at the State Fairgrounds in Raleigh, NC.
Profile: Donna Natosi, aka Lillian Axe
Three Tryouts, and Some Bumps and Bruises Along the Way
Donna is the Director of Marketing for the Carolina Rollergirls, where she skates on the roller derby league’s Carolina Bootleggers and Debutante Brawlers teams. I asked what her marketing position involves, and how she got to where she is today. She replied: