Customer evangelism–it’s every marketer’s dream, when customers love your product or service so much that they have to tell everyone, for free. This isn’t going to happen for every company, and it requires providing a great product and consistently great service. But if and when it happens, marketing evangelism is pretty amazing.
Think about it. What are the brands and places and organizations you evangelize for, the topics you love to share with friends and strangers (maybe a little too much), the things you tell everyone about? Here are some of my favorites, in North Carolina and worldwide:
- Boylan Bridge Brewpub (I love introducing people to the Raleigh skyline view, tasty food, and microbrew beers)
- CouchSurfing.org (meet interesting people from around the country and around the world)
- Twitter (augments offline friendships and networking)
- Pest Control by Bill Fitzhugh (a NYC exterminator is mistaken for a professional assassin and hijinx ensue; laugh-out-loud funny, with random entomology facts)
- Alpha Kappa Psi (coed professional business fraternity; great opportunity for college students to build business skills, and for AKPsi alumni volunteers to mentor and get leadership experience)
- Father & Son Antiques (cool stuff, cheap date, hours of entertainment)
- Brazen Careerist (it’s like LinkedIn for GenY; tagline is “where ideas are your resume”)
- Making better resumes (quantify! describe accomplishments, not responsibilities! connect your experience to what the company needs!)
- William & Mary (focused on undergrads, strong sense of community, 317 years of tradition)
- Dover Harbor (cool train travel experience, amazing service [if I do say so myself…])
- NC Research Triangle (compared to New Jersey: better weather, less traffic, lower cost of living)
What are the things you evangelize about, and why?