Clever yard sale advertising
Sometimes you need to try a marketing gimmick to get new leads in a highly competitive market… like this “free hot dogs” sign for a yard sale in Raleigh’s Boylan Heights neighborhood.
If you’re a prospective customer — driving around with cash in your pocket — and you can go to any yard sale this weekend, wouldn’t you want to check out the one with free food first?
Photo credit: Karl Sakas
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Karl Sakas helps marketing clients navigate and launch complex website projects, something he's enjoyed doing since 1997. Karl is a web project manager at hesketh.com, a marketing agency in Raleigh, N.C. (now hiring!). He grew up in a log cabin 15 miles from the White House and volunteers as a bartender on a 1930s railroad car. Karl likes marketing, history, coffee, technology, and writing about himself in the third person. [Read more...]
{ 4 comments… read them below or add one }
I know that I definitely would!
Great idea.
Didn’t work for my open house though..not free hot dogs, but free cookies, water and other such stuff.
Kate and Dan, thanks for your feedback. I’m sorry to hear the free cookies didn’t bring in prospective buyers — what kind of cookies were they?
We planned our yard sale for what ended up being the hottest day of the year this summer… so “ice cold lemonade” was promptly added to pre-sale flyers! As cash-lucrative as some yard sales end up being, I think it’s a great investment to bring in the perspective buyers. Plus, I think it gives you the impression that the sale hosts/hostesses are going to be more fun and friendly than not!