Comments on: Slapping on a new logo doesn’t improve service http://karlsakas.com/your-logo-isnt-your-brand/ Raleigh Marketing Agencies Blog by Karl Sakas Sat, 14 Apr 2012 13:35:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Karl Sakas http://karlsakas.com/your-logo-isnt-your-brand/#comment-456 Karl Sakas Tue, 13 Jul 2010 20:09:26 +0000 http://karlsakas.com/?p=2082#comment-456 @Cole: I think we're on the same page -- great marketing collateral doesn't make a difference if the underlying product doesn't work. @Cole: I think we’re on the same page — great marketing collateral doesn’t make a difference if the underlying product doesn’t work.

]]> By: Cole Watts http://karlsakas.com/your-logo-isnt-your-brand/#comment-451 Cole Watts Tue, 13 Jul 2010 01:17:36 +0000 http://karlsakas.com/?p=2082#comment-451 Karl: Gotcha...but you get my feeling. You can rebrand a product as much as you want but if the product is inferior... Karl: Gotcha…but you get my feeling. You can rebrand a product as much as you want but if the product is inferior…

]]> By: Karl Sakas http://karlsakas.com/your-logo-isnt-your-brand/#comment-449 Karl Sakas Mon, 12 Jul 2010 18:42:23 +0000 http://karlsakas.com/?p=2082#comment-449 @Dan: It's good that CenturyLink is providing service in otherwise under-served areas. <strong>Would you say brand perception is less important when a company has a monopoly?</strong> (For instance, if a company is the only phone provider in town, or the only community hospital in 100 miles.) And I'm going to pay taxes to the IRS regardless of what their logo or marketing collateral looks like, because I don't have any choice. @Cole: Good point -- solid products are non-negotiable. <strong>To clarify, I'm not suggesting CenturyLink provides bad service.</strong> I used the photo (shiny logo on a blah building) to illustrate how some companies may focus on flash and glitz, at the cost of delivering the basics. @Dan: It’s good that CenturyLink is providing service in otherwise under-served areas. Would you say brand perception is less important when a company has a monopoly? (For instance, if a company is the only phone provider in town, or the only community hospital in 100 miles.) And I’m going to pay taxes to the IRS regardless of what their logo or marketing collateral looks like, because I don’t have any choice.

@Cole: Good point — solid products are non-negotiable. To clarify, I’m not suggesting CenturyLink provides bad service. I used the photo (shiny logo on a blah building) to illustrate how some companies may focus on flash and glitz, at the cost of delivering the basics.

]]> By: Cole Watts http://karlsakas.com/your-logo-isnt-your-brand/#comment-448 Cole Watts Mon, 12 Jul 2010 18:23:53 +0000 http://karlsakas.com/?p=2082#comment-448 I am not that familiar with EMBARQ, but you hit the nail on the head with the title. When push comes to shove, a bad product can kill you and even though CenturyLink might be able to trick some early adopters, having the same product will lead to the same dissmal results. I am not that familiar with EMBARQ, but you hit the nail on the head with the title. When push comes to shove, a bad product can kill you and even though CenturyLink might be able to trick some early adopters, having the same product will lead to the same dissmal results.

]]> By: Dan London http://karlsakas.com/your-logo-isnt-your-brand/#comment-447 Dan London Mon, 12 Jul 2010 18:09:16 +0000 http://karlsakas.com/?p=2082#comment-447 They bought EMBARQ (based just outside Raleigh) and just go after small, low income areas. Lot's of companies rebrand and target the same people over and over. Many times people in these areas have limited options when it comes to services. They bought EMBARQ (based just outside Raleigh) and just go after small, low income areas. Lot’s of companies rebrand and target the same people over and over. Many times people in these areas have limited options when it comes to services.

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