Marketing in Raleigh: the Busy Bee Cafe hosts the latest New Media Leaders winners’ lunch

by Karl Sakas on January 31, 2012

After the latest Raleigh New Media Leaders networking event at the Hive, we recently held the door-prize lunch at the Busy Bee Cafe in Raleigh. Three lucky winners got to spend 90 minutes with three smart C-level marketing leaders — Gregory Ng, Heather Hesketh, and Jim Tobin.

Thanks again to Woody Lockwood for graciously donating event space at the Hive and donating “Lunch with the Leaders” at the Busy Bee.

Wondering what we discussed over crispy tater tots — or how to snag your own seat at the table next time? Read on!

Raleigh marketing lunch attendees, from New Media Leaders networking event

Who Was There?

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Second look: 5 posts you missed the first time

by Karl Sakas on December 27, 2011

Last week, I shared my favorite blog posts I wrote in 2011. But what about favorites that didn’t get much attention earlier this year? Here are five articles you might have missed the first time:

  1. The business of design and marketing: Valuable advice from 5 agency owners at AIGA Raleigh
  2. Buying jewelry instead of gambling? Unexpected marketing substitutes
  3. Old-school insults to inspire your copywriting
  4. Cause marketing: McKinney’s tips for TIMA on creating your own winning nonprofit campaign
  5. Usability testing: 5 tips from Abe Crystal for digital marketing agencies and their clients

What do you want to see more of in 2012?

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You’re forcing us agree to mandatory binding arbitration? No thanks, Wells Fargo! But… I’ve decided you’ll pay me $1 million a month.

by Karl Sakas on December 23, 2011

Wells Fargo sign letters in September 2011 in downtown Raleigh, NC

Nice -- Wells Fargo put up a new sign in Raleigh to prepare for paying me $1 million a month.

In time for Christmas, Wells Fargo sent me a unilateral notice that they’re requiring binding arbitration starting February 15.

As you know, mandatory binding arbitration means you can’t sue them. I’ve never sued anyone but hey, fair’s fair!

Consumer Reports and others have long criticized such provisions as unfair to consumers, primarily because they’re one-sided — if you want to use or keep using the company’s service, you have no choice but to agree to the terms.

But now two can play that game!

Wells Fargo, starting January 1, 2012, you’re going to pay me $1 million every month. You’ll deposit it into my checking account by 12:01 AM on the first of each month — don’t worry, you already know the account number. [click to continue…]

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My 8 favorite marketing blog posts in 2011

by Karl Sakas on December 19, 2011

Last week, I shared my 10 most-read articles in 2011. But it’s not all a popularity contest. Setting aside pageviews, here’s a roundup of my eight favorite blog posts I wrote this year:

  1. How to get more interviews: 14 resume tips from a marketing agency hiring manager
  2. Nice rejection letters: A job-search unicorn?
  3. What if Hunter S. Thompson applied to work for Don Draper of Mad Men?
  4. Hiring an SEO agency for your business? Ask these 8 questions before signing a contract.
  5. Why treating marketing agency clients like great tenants will improve your client service
  6. Give your clients the ‘experience of a lifetime,’ and other marketing tips from the Rocky Mountaineer tourist train in Canada
  7. Bait and switch at Crown Honda at Southpoint
  8. What not to say when you apply for a job at an interactive marketing agency

What do you want to see more of in 2012?

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My 10 most-read marketing articles in 2011

by Karl Sakas on December 12, 2011

It’s roundup time! These were my 10 most-visited blog posts during 2011:

  1. 8 marketing lessons from Norman Rockwell‘s art and advertising
  2. Roller derby marketing tips from marketer Lillian Axe of the Carolina Rollergirls
  3. Get a job in marketing: 12 new tips
  4. Why you need to keep up with Justin Bieber, and other important marketing lessons from creative director Gregory Ng
  5. How to get more interviews: 14 resume tips from a marketing agency hiring manager
  6. Marketing when your customers hate each other, and more CMO Panel lessons at TriAMA
  7. PR crisis: What do you do after you fire the guy whose wife got cancer?
  8. New job: Joining hesketh.com in Raleigh
  9. Viral video interview: Sonja Jacob shares how her popular Grasshopper campaign required more than just clever creative
  10. 7 marketing tips from mixing martinis at 79 miles an hour

What do you want to see more of here in 2012?

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