Cartoon by Sean D'Souza
Don’t destroy a terrific email marketing or online advertising campaign by sending people to a terrible landing page.
Marketing cartoonist Sean D’Souza says it best (right).
A good landing page sells your product (simple sales) or gathers qualified leads (for complex sales). A bad landing page confuses people and wastes your brand’s email equity and Google AdWords budget.
The only upside to bad landing pages is that you can buy Sean’s coffee mug at CafePress, which reminds me about good marketing while I drink my morning caffeine. What bugs you about bad landing pages?
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Very good reminder. I hate when I’m directed to a page that 404s. If the site hierarchy is done well, I should still be able to find what I went there for, but it is a much nicer touch when things just work.
@5×5: Yes, the least they can do is provide a nice 404 page: http://www.hongkiat.com/blog/60-really-cool-and-creative-error-404-pages/
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