Don’t destroy a terrific email marketing or online advertising campaign by sending people to a terrible landing page.
Marketing cartoonist Sean D’Souza says it best (right).
A good landing page sells your product (simple sales) or gathers qualified leads (for complex sales). A bad landing page confuses people and wastes your brand’s email equity and Google AdWords budget.
The only upside to bad landing pages is that you can buy Sean’s coffee mug at CafePress, which reminds me about good marketing while I drink my morning caffeine. What bugs you about bad landing pages?