Copywriter and video producer Sonja Jacob is the force behind the clever “Entrepreneurs Can Change the World” video, which has gotten nearly 500,000 views on YouTube [March 2015 update: over 1.2 million views!]. The campaign for virtual phone provider Grasshopper received the “Viral Hall of Fame” award in 2009.
- why going viral requires more than just a good video
- how she’s reinterpreting the agency model on a small scale
- the career benefits to being a marketing outsider
Making the Viral Video
Sonja wrote and produced the “Entrepreneurs Can Change the World” video in May 2009 for virtual phone system provider Grasshopper and the National Entrepreneurs’ Day petition. The video went viral, with nearly 500,000 views on YouTube as of August 2010. The campaign got coverage from the Wall Street Journal, Mashable, and more. Marketing Sherpa named the overall campaign to its Viral Hall of Fame in 2009.
I love how the video’s words flow perfectly, with music and kinetic typography. I asked Sonja how the project unfolded. She elaborated: