A coworker’s old home iMac stopped working. Over a couple weeks, he spent hours and hours trying to get the computer to start up. Nothing.
Sometimes it’s good to do-it-yourself, especially when you want to learn how something works. But after a while — especially if it’s not something you need to know inside and out — you should stop wasting your time and just hire an expert so you can go back to what you’re good at doing.
This applies to marketing, too, especially for small business owners. Sure you can DIY… but is that always the best use of your time? As one of my marketing agency clients (a family and cosmetic dentist) says, “I just want to work on teeth!”
When you’ve got a problem, what triggers your decision to hire an expert?