There’s more to marketing and design than creativity—it takes a strong business sense, too. To borrow from marketing agency consultant David C. Baker—marketing agencies don’t go out of business for lack of creativity; they go out of business for being poorly-run businesses.
Design entrepreneur and BLDG25 co-founder Raven Manocchio recently shared some important lessons about the business of design and marketing to a packed house at 18 Seaboard, during AIGA Raleigh’s Homegrown lunch & learn series.
1) Recognize that Entrepreneurship Isn’t Linear Any More
In the past, being an entrepreneur often involved writing a binder-sized business plan up front. A business plan is still important if you’re seeking venture capital or other funding, but most entrepreneurs are better served by designing, testing, and adapting. [Read more…] about To succeed, businesses need to think about design & creative entrepreneurs need to think about business