After getting hired for a new job a month after publishing the original article, I wanted to follow up on Part 1 of my marketing job-search lessons from August 2010. I have 12 more tips—they come down to building relationships, asking for help, and focusing on what you can control.
Start by Building Relationships
1. Show up, and keep showing up. A former boss described it as this: “You keep going to industry events ’til you start recognizing people and they start recognizing you.” Helping at the door at the first Raleigh Media Leaders networking event, I knew no one. Helping at the door at the fourth Raleigh Media Leaders event—11 months later, now as one of the volunteer organizers—I recognized two-thirds of the people.
2. It’s not just one thing—it’s a series of events. I got my job offer at Coalmarch Productions in early September 2010. I met Coalmarch partner Jake St. Peter after joining the board of TIMA (the Triangle Interactive Marketing Association). I joined TIMA after meeting Janet Kennedy at the first Raleigh Media Leaders event in January 2010. I went to Media Leaders because I saw Phil Buckley promote his new event on Twitter. I saw the promo because I started using my Twitter account. Perhaps I’d have gotten the same job eventually (Janet is ubiquitous!), but who knows?
3. But single instances can help, if you have a reputation behind it. I got a first-round interview after making a single, thoughtful comment on an agency CEO’s blog. He emailed to ask me to come in to meet the team. But I believe it wasn’t just the comment—I’d built a large library of content by blogging for months, and I’d built my offline network, too.
4. Online communication can supplement—but doesn’t replace—face-to-face interactions. In one of my blog interviews, smartest-guy-in-the-room Greg Ng mentioned sending twice as many Twitter DM’s (private direct messages) as public tweets. Greg elaborated: